Sequel is Fun, Easy to Use, and Offers Crystal Clear Video for Under $2000, DV Option Available Now

CARLSBAD, CA (Sept. 8, 2000) -- Applied Magic is now shipping Sequel, its entry-level video editing appliance. Released this week, Sequel is a complete, PC-free video editor designed to optimize video production while eliminating the long learning curve and system configuration hassles that users often encounter with computer-based editors. A DV-1394 option is available now for all models and additional software upgrades will soon be available for all models.

"Sequel is extremely easy to use and will appeal to individuals, families and companies looking for a potent entry-level video editing solution," said Paul Wickman, chief operating officer for San Diego area-based Applied Magic. "Sequel is highly affordable, while offering editors crystal clear video and real time edits, transitions, titles, color effects and special effects -- all at point and click speed."

A set-top box resembling a VCR, Sequel has many of the features of Applied Magic's premier editor, ScreenPlay ($3,995). Videomaker magazine honored ScreenPlay by choosing it as "The TurnKey Nonlinear Editing Appliance of 1999."

Ease of use and affordability aside, Sequel's key feature is its real-time effects engine that eliminates rendering, thus greatly reducing the time it takes to complete a polished video production. Sequel's other features include:

• Simple trim, cut and paste, drop and drag commands.
• Real-time transitions and special effects and color effects.
• A titler with multiple style adjusters e.g. font style and sizing, drop shadow, outline.
• An intuitive and easy-to-navigate user interface.
• The ability to operate with either a VGA monitor or television.

Sequel's high quality production capabilities make it an ideal tool for the education, religious and small business markets -- companies, groups and individuals looking to incorporate the benefits of an in-house media department without the high cost or steep learning curve associated with more elaborate video editing production systems.

"Companies, schools and religious groups are recognizing the value in creating video content for informing, inspiring and educating their publics," said Wickman. "But many of these groups do not have the money, time, staff or video editing expertise to support an in-house media department. Sequel eliminates these barriers and more."

The first entry-level editor to offer real-time functionality across its feature set, Sequel comes in three models beginning at $1,995 for the 10GB model. Each model ships with a custom keyboard and mouse.

About Applied Magic
Applied Magic, Inc. specializes in the development, licensing and marketing of powerful and intuitive solutions for professional video editors, event videographers, schools, corporate video producers and consumers. For more information on Applied Magic, or any of its editing appliances and accessories, go to http://www.applied-magic.com/.