Circadian Cinema: A Working Model
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The Sustainable Circuit
This is not the strength of big budget Hollywood movies. In fact, the bigger you are the slower and less often you change. Change is at the core of the Circadian Model and is necessary for its survival. The Sustainable Circuit is about smaller, more personal cinema in an electronically connected society, sharing the cultures of others via digital exchange. Shorter production time = Smaller, Personal, responsible motion pictures that challenge and experiment, not only with techniques of production but that can focus on continuance, revenue and profit.
Conclusion
As Hollywood moves into producing movies that become rides, and sequels that occur temporally prior to the original, they have also discovered that personal reactions and opinions are irrelevant when it comes to predicting how the shares of a company that produced or distributed a film might be treated on the stock market.
Entertainment industries produce things we experience, and that we emotionally carry away with us long after the lights have come up. Standard cookie-cutter accounting and forecasting methods don't seem to work very well when applied to this industry. Even a distributor's brand name doesn't matter anymore; with the possible exception of Disney, no one goes specifically to see a film because of who distributed it.
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Napster proved that old dogs could be taught new tricks even if they did file for Chapter 11and even if those old dogs stole the trick and are making billions of dollars out of it.
Commercial television is being used as advertising propaganda for industrialization, but this is not inherent in the technology. The bias is not toward advertising but toward monitoring. What it allows us to do is to monitor events simultaneously with others. Modern culture as we know it is not sustainable. We deplete soil, exhaust fisheries, pollute air, foul waters, and warm the planet. There are ways to create cyber cultures where the circuitry of human-to-nature connections is rich enough to identify and eliminate these traditionally negative consequences.
Circadian Cinema seeks to join in these goals. With the video revolution only just begun, the possibility of electronic, digital access to narrative motion pictures makes the chances of equal play, survival, and even profitability that much greater.
John Fucile, B.A.A., M.A. is a Director, Writer; Media Theorist and Lecturer. He is also the co-founder of SmackDabMedia - a traditional and new media production company. Reach him at jf@smackdabmedia.com.
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