| Second National Award in Five Days Recognizes New Design |
SAN
FRANCISCO (Jan. 11, 2000) -- Iomega Corporation today announced that its
new Peerless drive system has received a Macworld Best of Show Award at
Macworld SF 2001 in San Francisco. Designed for both PC and Mac users, the Iomega Peerless drive system -- one of ten products honored in a presentation by MacWEEK.com -- will feature 5GB, 10GB and 20GB removable disks in a consumer-friendly modular package. On January 6th, Iomega's Peerless drive system also received an Editor's Choice award from Popular Mechanics at the Consumer Electronics Show (CES) in Las Vegas.
"We are honored to receive this Best of Show recognition at Macworld," said Doug Collier, vice president of marketing, product management and business development, Iomega Corporation. "The Mac community has always been important to Iomega, so we're very pleased with our success here. The Peerless drive platform is turning heads with sleek design, high performance, high capacity, and versatility. Its reception at CES and Macworld confirms that Peerless has tremendous potential across a wide range of consumer and enterprise applications."
The Peerless disk, which incorporates world-class hard drive technology in 5GB, 10GB and 20GB capacities, is roughly the size and shape of a PDA. It slips into a base station only slightly larger than the disk itself -- a slim, vertical enclosure about four inches across and five inches tall. The Peerless drive system, which is expected to ship to U.S. retailers mid-year 2001, offers up to ten times the performance and massively greater storage capacity than CD-RW, DVD-RAM, DVD-RW, or DVD+RW alternatives.
Innovative Design
Two key design innovations contribute to the Peerless drive system's price-performance leadership. The first is Iomega's integration of read/write heads into fully sealed 5GB, 10GB and 20GB removable disks, an advance that eliminates the risk of dust contamination and allows sustained transfer rates in the range of an expected 15 MB/sec (with FireWire(R) module). The second is the relocation of the hard drive electronics from the Peerless disks to the base station, an Iomega breakthrough that is a first in the hard drive industry. The result is disk prices as low as an expected one cent per megabyte.
Applications
The Peerless drive system is an affordable, high performance hardware solution with a sleek and appealing industrial design. It also uses industry- standard interfaces for simple integration into new devices. A wide range of new and exciting products, from mobile multimedia devices to radical new computer designs, stand to benefit from the Peerless drive system. Everything from editing digital video sequences to running consumer software applications to backing up large hard drive partitions will be possible with the power of the Peerless drive system.
In enterprise applications, the Peerless drive system offers security and performance. Peerless disks include chip-based identifier technology to enable data security, protecting against unauthorized attempts to read the contents of a lost or stolen disk. Peerless disks will be indispensable tools in 3D CAD/CAM, software development, database management, entertainment authoring, and other applications where the portability of large data sets bring added value. The ability to back up critical content to Peerless disks for high-speed random access retrieval also means a new alternative to tape drives in some applications. As an enabling technology, the Peerless drive system can be the basis of hardware designs that give multiple users their own portable environment on a disk.
Price and availability
The Iomega Peerless drive system is expected to begin shipping mid-year 2001 to major U.S. retailers, with shipments to Europe and Asia/Pacific to follow in the third quarter. The drive with interface module is expected to retail for $249 (U.S. suggested retail price). Peerless disks are expected to retail for $129 (5GB), $159 (10GB) and $199 (20GB) (U.S. suggested retail prices). FireWire and USB 1.1 interface modules are expected to be available at the launch, with USB 2.0 and SCSI available as follow-on products.
About Iomega
Iomega's products help people to save, share, manage and create important information such as Internet downloads, audio files, personal photographs, spreadsheets, and slides, while protecting that content from viruses and hackers. The company can be reached at 1-888-4-IOMEGA (888-446-6342), or on the Web at iomega.com.
SOURCE Iomega Corporation
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