SAN FRANCISCO (Jan. 16, 2001) -- ADS Technologies Inc. announced that it is in negotiations to bundle its popular Pyro FireWire/1394 PCI host card with the recently released Premiere 6.0, Adobe's video editing application.

The cross-platform Pyro FireWire/1394 PCI host card will be the first open-host-controller-card (OHCI) to feature the full-version Premiere 6.0 bundle. Tentatively named Pyro Platinum DV, the total DV solution will include several complementary applications and is scheduled for release next month. Cost is TBD, estimated at just under $400.

The original Pyro 1394DV hit the market at a time when digital video editing solutions were exclusive to DV professionals at a cost that was inaccessible to consumers. And while the prices of consumer digital video camcorders dropped, the Pyro 1394DV was the first affordable DV editing solution for all levels of DV enthusiasts.

Now both professional producers and digital video enthusiasts will be able to capture, edit, add effects and output with the powerful Premiere 6.0, arguably the industry standard in video editing software.

High-quality video and sophisticated effects can be created outside the production studio and on any Mac or PC meeting the system requirements with Pyro Platinums OHCI-compliant FireWire hardware and the latest release of Premiere. A similar DV solution will be available for notebooks shortly after Pyro Platinum DVs release.

About ADS Technologies
ADS Technologies brings upgrade, multimedia, network and presentation products to the personal computer marketplace. For more information, please visit the ADS Technologies Web site at adstech.com.